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Privacy Policy

Last updated: 25 May 2018


This privacy policy sets out how Waves Swim School uses and protects any information that you give when you use this website.
Waves Swim School is committed to ensuring that your privacy is protected. When using this web site, if we ask you to provide certain information by which you can be idetnified then you can be assured that it will only be used in accordance with this privacy statement.

Waves Swim School are fully compliant with GDPR and would like to reassure all of our customers that we only collect the necessary information that is needed for our enrolment process and facilitating your swimming classes.

Waves Swim School may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from May 2018.

We may collect the following information:

  • Your name 

  • Your child’s name 

  • Contact information including email address

  • Demographic information such as telephone numbers and postcodes. 

Information will be collected on all forms that you complete both on our website and on our paper application forms. We may also ask you for information if you are reporting a problem with our site. If you contact us by phone or email we may keep a record of that correspondence.


What do we use your information for?

We use your data to help us find and supply you the best swimming lessons for your child/children or yourself. We also use it to contact you about booking onto lessons (which we will send to you by email). Waves Swim School may also text/email you to let you know about term dates, badge days, end of term details, swim school news and any cancellations of lessons.

What we do with the information we gather?

Current swimmers receive confirmation when booking onto a course via booking contact details.  This information is kept as a secure electronic file and is only shared within our swim school for the period of your enrolment. Enrolment information related to accounting is held for tax purposes for a period of 7 years, however this is only shared within our swim school for the period of your enrolment. We do not pass your information onto any third party. At no time will you receive any marketing or junk mail from your enrolment with us. We are committed to ensuring confidentiality and safe storage of personal or sensitive data.


Medical details are not kept electronically, we ask our swimmers or their guardians to complete a paper form before their first lesson if there is any medical information we require that will impact the swimming class. Information is only shared with the swim instructor (if necessary) and kept locked and secure, then will be destroyed upon the participant leaving the swim school. 

Personal data that Waves Swim School processes will be treated with the highest security and will be kept in a locked drawer or filling cabinet.

Manual records will not be left where they can be accessed by unauthorised personnel. As soon as manual records are no longer required for day-to-day client support, they will be destroyed. Personal data will be disposed of securely in accordance with the sixth principle of the GDPR – processed in an appropriate manner to maintain security, thereby protecting the “rights and freedoms” of data subjects. Waves Swim School will review the retention dates of all the personal data processed on an annual basis, and will identify any data that is no longer required in the context of the registered purpose. Once its retention date is passed, it will be securely destroyed.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We do not store or hold card or payment data.
How we use cookies

A cookie is a small file that asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. 
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. 
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. 

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites. Such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.. 
You may request details of personal information that we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please email

 If you believe that any information we are holding is incorrect or incomplete, please email us as soon as possible. We will promptly correct any information found to be incorrect.

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